Challenge
The Planetary Society worked with The Bureau of Small Projects to update their logo and brand strategy. The original logo was drawn on the back of a napkin by Bill Nye and they were looking for a more legible and modern logo – keeping the P that is formed by the rings of Saturn – and clear strategy to grow membership and increase engagement as the world reaches out to the stars like never before.
The Planetary Society was co-founded by Carl Sagan and are led today by Bill Nye. The Planetary Society exists to empower and connect the world’s citizens to advance space science and exploration and some of the brightest stars in history are part of their legacy.
The Planetary Society worked with The Bureau of Small Projects to update their logo and brand strategy. The original logo was drawn on the back of a napkin by Bill Nye and they were looking for a more legible and modern logo – keeping the P that is formed by the rings of Saturn – and clear strategy to grow membership and increase engagement as the world reaches out to the stars like never before.
The Planetary Society was co-founded by Carl Sagan and are led today by Bill Nye. The Planetary Society exists to empower and connect the world’s citizens to advance space science and exploration and some of the brightest stars in history are part of their legacy.
Solution
Provided a deep dive Landscape (Competitive) Analysis and presented 5 Value Propositions which as refined into a final Value Proposition.
Designed 5 logo concepts which included a logo mark, colors, and principal typography. Refined to a final logo.
Developed hundreds of taglines and refined to several final taglines for the brand.
Developed Marketing Messaging for the brand to be utilized on their website and social media platforms
Designed a Brand Manual which included the Value Propostion, Logo mark and colors, Messaging concepts, strategy and concepts with examples of each.
Provided a deep dive Landscape (Competitive) Analysis and presented 5 Value Propositions which as refined into a final Value Proposition.
Designed 5 logo concepts which included a logo mark, colors, and principal typography. Refined to a final logo.
Developed hundreds of taglines and refined to several final taglines for the brand.
Developed Marketing Messaging for the brand to be utilized on their website and social media platforms
Designed a Brand Manual which included the Value Propostion, Logo mark and colors, Messaging concepts, strategy and concepts with examples of each.
Results
The result was a fully rebranded company and a happy client. Please visit our full case study for more details and information about the process and the results, including screenshots. https://www.smallprojectsbureau.com/case-studies/the-planetary-society/
The result was a fully rebranded company and a happy client. Please visit our full case study for more details and information about the process and the results, including screenshots. https://www.smallprojectsbureau.com/case-studies/the-planetary-society/
