Challenge
Uber, Lyft, Bolt, Cabify, Gett, DiDi, etc. — the market for mobile taxi booking apps is competitive. Still, new solutions keep emerging in response to the upsurge in the number of taxi app users.
But how do you make your software stand out from the crowd when the market seems littered with a plethora of similar apps? You have to put a premium on user-friendliness and engaging customer experience.
Our client – an Italian transportation company – decided to win local customers with a taxi booking app that enables riders to choose a cab or a cargo van on the one hand and drivers to receive requests from customers on their mobile devices on the other hand.
Uber, Lyft, Bolt, Cabify, Gett, DiDi, etc. — the market for mobile taxi booking apps is competitive. Still, new solutions keep emerging in response to the upsurge in the number of taxi app users.
But how do you make your software stand out from the crowd when the market seems littered with a plethora of similar apps? You have to put a premium on user-friendliness and engaging customer experience.
Our client – an Italian transportation company – decided to win local customers with a taxi booking app that enables riders to choose a cab or a cargo van on the one hand and drivers to receive requests from customers on their mobile devices on the other hand.
Solution
When the client approached us, they had a clear vision for their app. It needed to:
- Cover all the must-have features relevant for this type of software, such as demand-driven fare calculation, real-time driver and customer location tracking, and a solid rating system
- Provide users with sought-after features, such as customizable ride options (child seat, pet-friendly drivers, and others)
- Have a sleek, intuitive, and consistent interface
They also set out to transform what most taxi apps get wrong: clunky, rule-based chatbots, which are of not much help for users when it comes to customer support. To break the mold, it was decided to provide a smarter, more human-like experience with conversational and generative AI.
The client turned to *instinctools for a team of mobile developers and AI engineers. Our experts got to work, building a performant, high-ROI, and easy-to-maintain solution that would raise the bar on what a taxi app can be.
When the client approached us, they had a clear vision for their app. It needed to:
- Cover all the must-have features relevant for this type of software, such as demand-driven fare calculation, real-time driver and customer location tracking, and a solid rating system
- Provide users with sought-after features, such as customizable ride options (child seat, pet-friendly drivers, and others)
- Have a sleek, intuitive, and consistent interface
They also set out to transform what most taxi apps get wrong: clunky, rule-based chatbots, which are of not much help for users when it comes to customer support. To break the mold, it was decided to provide a smarter, more human-like experience with conversational and generative AI.
The client turned to *instinctools for a team of mobile developers and AI engineers. Our experts got to work, building a performant, high-ROI, and easy-to-maintain solution that would raise the bar on what a taxi app can be.
Results
Business value
- An outstanding user-friendly and feature-rich solution in a market of generic mobile taxi booking apps
- 97% accuracy in recognizing customer intent thanks to AI-powered chatbot for customer support
- Operational costs are 24% below the industry average due to intelligent automation
- 78% of customer support requests are resolved without human intervention
- 4,8 ⭐ rating on the App Store and Google Play with frequent mentions of a high level of personalization
Business value
- An outstanding user-friendly and feature-rich solution in a market of generic mobile taxi booking apps
- 97% accuracy in recognizing customer intent thanks to AI-powered chatbot for customer support
- Operational costs are 24% below the industry average due to intelligent automation
- 78% of customer support requests are resolved without human intervention
- 4,8 ⭐ rating on the App Store and Google Play with frequent mentions of a high level of personalization